SMS Equipment Inc.

Marketing Coordinator

Overview

From October 2022 to February 2025, I worked as a Marketing Coordinator with SMS Equipment Inc., one of the largest Komatsu machinery dealers globally, with over 45 branches across Canada and Alaska. My role involved collaborating with marketing business partners on event coordination, market research, graphic design, SEO projects, and web development in the construction, forestry, and mining industries. In addition to supporting marketing business partners, I was responsible for managing promotional store operations, building and onboarding the sales enablement platform, and managing event assets. For the promo store, I built databases to analyze product trends and outline consumer profiles. Next, I conducted customer surveys, created reports highlighting key insights, and developed strategies to increase customer satisfaction. Lastly, I sourced, designed, and coordinated promotional items. With the sales enablement tool, I built the entire platform for the mining industry. I created training materials and conducted 1-on-1 calls to achieve a 100% user onboarding rate on the platform. Ultimately, I helped facilitate over 25 million CAD in gross sales in 5 months with reps utilizing the new platform. Lastly, with the event asset management, I created a CRM-based order form to streamline the event asset ordering across all departments and 45 branches across Canada and Alaska. Also, I used data from inventory audits to formulate cost-saving strategies. Below are a few examples of my work.

My Work

Design

Flyer for CIM Vancouver 2024 convention, promoting SMS Equipment booth with details on mining technology, autonomous haulage simulation, teleremote solutions, and a Yeti cooler giveaway.

A flyer I designed for the mining team to send out to customers for CIM 2024

Sales Enablement

Screenshot of a website with mining categories including Mining Sales Resources, Mining New Equipment, Mining Technology, Mining Used Equipment, Mining Parts, Mining Services, and Mining Events & News, each with a description and an associated image.
A presentation slide showing a pitch preview for Komatsu machinery. It includes a screenshot of a document with download and share options, notes on recipient content toggling, a graphic of the Komatsu logo, and an image of an off-highway truck with a yellow excavator arm. The slide is titled "Pitch Preview" and contains labels explaining how a pitch appears to a recipient. There is also a yellow note box emphasizing the example pitch appearance.

Here is a screenshot of the interface from the sales enablement tool I created for the mining sales reps. I had organized and populated the platform with content so that reps had easy access to all the content needed for pitches.

Here is a screenshot of one of the training tutorial slides I created for the mining sales team. Along with creating PowerPoint tutorials, I provided 1-on-1 training calls and created video tutorials on how to use the sales enablement tool.

Event Asset Management

Checkbox list with options related to pull-up banners, with the first option checked. The list includes options for SMS & NPK pull-up banners in white, in different sizes and languages, and a section for Other Materials. The total inventory counts are also visible.
Three rolls of pull-up banners with the logos of Komatsu, NPK, and SMS Equipment, placed on the floor in an office setting.

Here are screenshot examples of the order form I created to help streamline the event asset ordering process between the marketing department and outside departments/ branches.