Head Rise Surface Pumping Systems

Overview

After returning home from a 3-month solo trip around the world, I wanted an opportunity to showcase a broad range of my marketing capabilities. I was presented with an opportunity by a close friend to be the marketing manager for the family business, which I gladly accepted and got straight to work.

I was tasked with a complete marketing overhaul of the company. The CEO, Val Fearon, mentioned they had used an agency for marketing several years back but wanted a new website (one that drove new leads), a new brand (one that would be modern and recognizable), new marketing materials for outside sales, and the tools to help with sales enablement with the potential inflow of new customers.

After a new website (equipped with SEO, AIO, & GEO strategies), a brand rollout, sales enablement tools, and additional marketing deliverables, I drove measurable increases in organic traffic (50% increase over a 6-month period) and marketing-qualified leads (MQLs, 30% increase from last year over a 6-month period), directly contributing to record-breaking revenue in 2025 and 2026.

Below is a detailed breakdown of my work.